Coinbase CEO Brian Armstrong announced plans to build an 'everything exchange' in 2026, combining crypto, equities, prediction markets, and commodities as the platform expands beyond digital assets into tokenized securities. The comprehensive strategy will encompass spot, futures, and options products, positioning Coinbase to compete directly with traditional brokerages. Armstrong emphasized the goal of making Coinbase the #1 financial app in the world, with major investments in product quality and automation to support the expansion. Coinbase executives see favorable conditions ahead as regulatory clarity improves and institutional participation deepens. The company's head of investment research noted that 2025 marked a turning point for digital assets with regulated spot ETFs opening broader investor access. Armstrong projected that up to 10% of global GDP could run on crypto rails by decade's end, comparing the shift to how companies adapted to the internet in the early 2000s.